Merralls Consulting is a wholly owned UK business headed by Dr Robert Merrall.

  • History

    Robert Merrall

    Immediate Past President (2016-2018) of the Institution of Agricultural Engineers (www.iagre.org) with a mix of commercial and research experience in the Agri-Tech sector.

    Working closely with CNH Industrial on the New Holland Methane Tractor project.

    Previous Commercial Experience: 5 years European level experience with the Renault Group, Director of two New Holland farm machinery distributors and Business Development Director of the Royal Agricultural Society of England.

    Education: Engineering Doctorate (Cranfield, including School of Management)

    Research Background: Agricultural Engineering & Technology (Silsoe)

    Specialist Area: Commercially Focused Agri-Tech Research & Industrial Development.

    I work with Innovate UK through their Sustainable Agriculture and Food Innovation Platform, I am the appointed independent Monitoring Officer for a number of collaborative projects involving diverse range of innovative businesses and research institutions of all sizes. Larger commercial participants have included Marine Harvest, Morrisons, SAB Miller, Pepsico, Pfizer Animal Health (now Zoetis), Sainsburys, SRUC, Syngenta, Unilever and Velcourt.

    My mix of business and research experience, coupled with an extensive network helps me to add value to a wide range of projects.

    Frequently my input is in project monitoring (delivering funder assurance), but I am able to act in an advisory, business development or project management capacity where appropriate, in order to drive businesses forward by overcoming strategic and operational challenges.


    Victoria Cooper

    Vickie joined the business in March 2012 after fourteen years working in the legal profession and practicing as a solicitor having qualified at Needham & James. Vickie drives the business’ client focus and her previous experience brings real attention to detail and organisational skills in her role as a Director at Merralls as well as an understanding for good client communications and working relationship.

    Vickie is heavily involved in project management and strategic advice, ensuring all the boxes are ticked and deadlines are met whilst keeping all parties working well together.

  • Approach

    Merralls Consulting believe in delivering a customer-orientated service.  Because our business is involved in strategic, policy-led issues as well as grass-roots commercial activity, we are well placed to offer advice and practical assistance to a wide range of organisations: from government departments to businesses seeking to enter the UK agricultural and rural markets.

    We have a problem solving attitude and approachable nature and are always prepared to roll up our sleeves and go the extra mile to get the job done.  We thrive on doing a great job and having a great working relationship with our clients.  If you would like an informal chat, please feel free to contact us.

Rob Merrall
Managing Director
Victoria Cooper
Kate Selly
Marketing Support
Elaine Morris
Accounts Support
Jason Arthurs
IT Support