Our team

  • Rob MerrallManaging Director

    Immediate Past President (2016-2018) of the Institution of Agricultural Engineers (www.iagre.org) with a mix of commercial and research experience in the Agri-Tech sector.

    Working closely with CNH Industrial on the New Holland Methane Tractor project.

    Previous Commercial Experience: 5 years European level experience with the Renault Group, Director of two New Holland farm machinery distributors and Business Development Director of the Royal Agricultural Society of England.

    Education: Engineering Doctorate (Cranfield, including School of Management)

    Research Background: Agricultural Engineering & Technology (Silsoe)

    Specialist Area: Commercially Focused Agri-Tech Research & Industrial Development.

    I work with Innovate UK through their Sustainable Agriculture and Food Innovation Platform. I am the appointed independent Monitoring Officer for a number of collaborative projects involving diverse range of innovative businesses and research institutions of all sizes. Larger commercial participants have included Marine Harvest, Morrisons, SAB Miller, Pepsico, Pfizer Animal Health (now Zoetis), Sainsburys, SRUC, Syngenta, Unilever and Velcourt.

    My mix of business and research experience, coupled with an extensive network helps me to add value to a wide range of projects.

    Frequently my input is in project monitoring (delivering funder assurance), but I am able to act in an advisory, business development or project management capacity where appropriate, in order to drive businesses forward by overcoming strategic and operational challenges.

  • Victoria CooperDirector

    Vickie joined the business in March 2012 after fourteen years working in the legal profession and practicing as a solicitor having qualified at Needham & James. Vickie drives the business’ client focus and her previous experience brings real attention to detail and organisational skills in her role as a Director at Merralls as well as an understanding for good client communications and working relationship.
    Vickie is heavily involved in project management and strategic advice, ensuring all the boxes are ticked and deadlines are met whilst keeping all parties working well together..

  • Kate SellyMarketing Support

    Kate is the newest addition to our team bringing fresh ideas for marketing and social media. Kate is also a planning whiz and fixer extraordinaire, she applies her natural problem solving ability to help keep everyone in the Merralls team on track

  • Elaine MorrisAccounts Support

    Elaine has previously been a self-employed book-keeper for the last 15 years and has joined our team to help our accounts running smoothly.

  • Jason ArthursIT Support

    Jason brings over 25 years of IT experience to the team having worked previously for Department of Transport, Shell UK, The Royal National Institute of the Blind. He now supports the company IT and technical collaboration with clients.